Many readers of the BarServ blog are in the service industry, more specifically restaurants and bars.  BarServ encourages its partners to send managers to every table for a customer "touch". 

I'm curious to know what you all think of retailers using this same type of method.  Wouldn't it be interesting to be approached by a manager at Best Buy during your time there... not to sell you something but just to ask how you like the Best Buy experience, to find if there is anything you would need.  It seems like this would assist with customer retention and brand reinforcement.

I have been approached by Target employees while browsing merchandise.  They asked if I'd like to sign up for a Target credit card to save an additional 20% on my purchases for the day.  I must admit, this was a big turn off and I did not like being 'stalked' while looking for mens' dress shirts.  But if a manager had approached me and asked, "So, how do you like my store?" it would have been different.  Ownership of the experience by the management is a big plus to me. 
Category: general -- posted at: 6:05 PM
Comments[1]



About George Daye

George is founder and president of BarServ, a mystery shopping and customer service improvement firm based in Dallas-Fort Worth, Texas. George provides insightful commentary on customer service issues and shares winning strategies that convert customers to loyal, raving fans.

Video Clips

JetBlue CEO on Today Show
Nightmare AOL Cancellation
iPod Battery Replacement Call
Interesting Speaker on Customer Service
Sleepy Cable Guy

del.icio.us links

These are links that George updates daily as he scans the Web for news about customer service and Dallas-Fort Worth hospitality-based businesses.





Bookmarks


Digg!


Syndication

Categories

Archives

November 2009
S M T W T F S
     
1234567
891011121314
15161718192021
22232425262728
2930